Story is the closest distance between you and your audience.
When a storyteller enters a room, people stop in their tracks and turn an ear. Intrigue is present. The audience is locked-in. People are dying to know, "what happens next!" In the same sense, filmmaking is rooted in story. Unfortunately, many targeted ads are void of this essential quality.
Story is not simply an uninspiring retelling of events. Story requires structure, intention, and pure creativity to grab the attention of your audience.
Crafting your story may seem like a complex endeavor. But simplifying this process can allow our experience to be both creative and collaborative.
"Let the story move you before you move the story." – Patrick Moreau
- Listen First, Concept Second – Reveal what creative challenges you're facing and what makes your story unique.
- Generate Keywords – Develop 5 descriptive words that represent every aspect of you and your story.
- Identify the Heart – Define what character our audience will connect with the most. Who's heart will carry our story?
- Proceed with Intention – Utilize our keywords to generate a "lens" through which we look through in all aspects of production.
Redefine the ordinary by crafting something uniquely extraordinary.
- The Heart and Keywords are the fuel for your story, We begin building concrete details of our film's overall production.
- With all the details in place, it's time to feed the flames. Every aspect of pre-production is ready to be captured on film.
- The pieces are completed. We can now start building the puzzle, The editing process reveals the final picture and breathes life into your story,
Seeking to transform and challenge the minds of others.
- People First: Forever & Always – Authenticity puts people first. Sleazy marketing takes a backseat.
- Forget the Statistics – Use story to connect with your audience on a personal level.
- Speak to the Heart to Move the Mind – Your audience moves only when they are moved first.
Hi, I'm Brandon Jones.
A cinematographer by way of graphic design and a filmmaker by way of storytelling. People call me "Brando."
I believe that film runs parallel with design. Color, composition, structure, and typography all share the same space on a printed document as they do on the silver screen. An art-form that originated as my college education has seamlessly blended into my ventures with filmmaking.
The Muse Storytelling Process has changed the way I approach my career as a commercial cinematographer. Film continues to be one of the strongest forms of effective communication. Good story structure is the "lens" in which we look through. It allows us to make intentional decisions throughout the course of a production. Story will forever be the closest distance between two humans.
A film's success solely hinges on those who are involved. I'm thankful for the opportunities to work with others who push the limits on what I've otherwise deemed impossible. I'm very grateful to be apart of such a unique industry.